Pop-up ads experienced a remarkable ascension in the late 1990s and early 2000s, initially offering a seemingly easy way for companies to reach a wide audience. Driven by their immediate visibility, these intrusive windows became ubiquitous across the online world, generating substantial income for publishers and advertisers . However, user annoyan

In today's digital landscape, businesses are constantly seeking innovative ways to reach their target audience and drive growth. Online advertising networks have emerged as a powerful tool for achieving these objectives. These networks present a vast user base, allowing businesses to strategically segment specific demographics, interests, and behav